But Sellita movement can surely fits the watchcase, dial, hands that were designed and make for ETA movements. Sellita movement parts are not interchange-able with ETA's. Guys, you really have to see things Swatch group sees.īy cutting off supply of ebauches, it'll cut a lot of small brands (whether truly really Swiss or not) that are not belong to the group out of the loop, thus increases sales to Swatch group owned brands. I have a feeling that much of the case work is probably achieved in similar fashion, thus allowing them to write Swiss Made on the dial." (what da ya think of this?) The end result is that Fossil is able to use a Chinese movement in a (very nice) watch and legally call it Swiss.
Since most likely that finishing is performed in Switzerland, by someone getting paid swiss wages, it is quite likely that that is what pushes the value of the Swiss part of the watch past the magic 50% mark. "The thing is that the CL-888 only differs from the ST16 in its finishing. this particular movement does a good job of integrating some of the better ideas of several movements out there. Now Tianjin Sea-Gull is about the most respected Chinese brand at the moment. "However a few eagle eyed tinkerers have also reported that the movement is the same movement as the Chinese Tianjin ST16. The watches are solid and most have reported nice solid performance from their movements. They produce a movement called the CL-888 which is used in Fossil's Zodiac Oceanaire divers, several other Fossils and is also sold to other brands. "Claro-Semag is Fossil's Switzerland based in-house mechanical movement 'manufacturer'. Continuing their push into Swiss territory, Sea-Gull are also supplying ST16 ebauches to Swiss movement finisher Claro Semag. Responding to the shortage of ETA-type automatics, Sea-Gull are now offering their own version of the ETA 28, in direct competition with Swiss company Sellita. Not forgetting the mass-market, Sea-Gull have also introduced a wristwatch alarm movement, and a pocket watch movement. But the Swiss Competition Commmission (ComCo) hadn Therefore, back in 2002, Swatch made the first move to put this plan into action, starting with blanks. Understandably, the Swatch Group wants to guarantee that only the brands within the Group benefit from the exclusive use of its components, which seems reasonable from a business point of view.
Mr Hayek, the president of the Swatch Group, has never made a secret of his plans for ETA: ideally, in the long run, the company will not supply any component of its own creation to any third party, regardless of whatever or whomever it is.
To find out, we spoke to the people in the know, the movement makers themselves. As the company currently has the monopoly on this market, it is reasonable to expect that many other players will be keen to jump into the gap left empty by ETA. In accordance with its strategic plans, ETA will withdraw the supply of blanks at the end of 2010. ETA Withdrawal of Movement blanks reposted from watch lounge email
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